Light & Business - Intensive Seminar
2-day intensive course
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This course transforms you into a lighting consultant/lighting professional with a good sense of handling customers needs and generating new business opportunities/models.
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The course Light & Business
will develop you into a professional consultant/salesperson for lighting products, lighting solutions, and lighting services. You'll also learn how to systematically develop business ideas/business areas and create concrete customer benefits and unique selling points. This module is therefore very practical and interactive – including role plays and case studies in small groups under intensive supervision.
Day 1: Presenting, advising and selling lighting products/services
- Professional presentation of products and (planning) services
- Gentle selling: presentations and self-moderation of workshops with (larger) customers as an alternative to face-to-face consultations
- Initiate initial contacts and connect with customers
- Levels and facets of good lighting advice: Convincing the customer - practical examples from the everyday life of a lighting consultant including aftersales
- Acquiring and successfully implementing project business, including stakeholder management – from architects to developers. How does the market work? Which key players are essential to knowing? Which online/software tools should you use?
- Handy tools / case studies / interactive exercises and role plays on all important topics
Day 2: Bring product/business ideas towards the lighting market,
Develop/validate your own unique selling points
A. Developing your own "lighting ideas"
- Breakpoints in the fuzzy frontend of new business ideas
- Structural aids that guide your creativity and record work results in a structured manner
- Mirroring techniques: What is the new idea – what do the (new) customers want?
Tools:Design Thinking, Morphological Box, Empathy Map, Blue Ocean Strategy
B. Convert your own ideas into a business model
- Interrelationships and visualization of business models
- Mechanisms of action in the business model and iterative work for your own success
- Bringing the business model and simple financial planning together
Tools: Business Model Canvas, hypothesis testing, straightforward financial plans, success stories
Participants work together in groups on specific ideas. Informative presentation-style elements complement the knowledge transfer. Participation in this seminar is also worthwhile if you don't yet have a concrete idea of your own for the lighting market, but would still like to learn the modern tools of the trade based on the ideas of other course participants, how to professionally develop ideas and explore their market potential.
Training duration:
2 days (16 lessons)
Event dates
13-14 June 2025 Munich (Fri Sat)
05.-06.12.2025 Munich (Fri Sat)
Target groups:
Employees with a strong commercial focus on the lighting market; self-employed individuals who want to establish or expand a business in the lighting sector. This seminar assumes basic knowledge of light and lighting.
The course fee is1,395.00 EUR (1,490 CHF in Zurich) VAT, including meals. Course days can also be booked individually (750 EUR VAT/820 CHF in Zurich).
Your effort is worth it!
You can now professionally convince customers of yourself and your products/services. You also have modern tools at your disposal to expand an existing business or develop and implement a completely new business model.
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